A typical co-op mailing service operates like this: A person who wants to sell anything by mail sees an advertisement urging them to send their circulars or brochures to a co-op mailing service.
These circulars or brochures are sent to the co-op mailing service, which employs housewives or disabled individuals to fold and put them into envelopes before sending them. They charge anything from $10 to $100 per thousand for this service, which is an excellent price for the sender.
Naturally, the co-op mailer can’t do this and generate any money unless each envelope contains a number of circulars or brochures from many clients. And that’s how he makes his money: he stuffs 10 to 16 of these circulars inside each envelope. Consider the math: Let’s say he charges 12 individuals $50 per thousand for folding and stuffing their circulars in his own outgoing mail.
How to Make Money with A Co-Op Advertising Program
He utilizes his own mailing lists, so there’s no major cost there—but he does have to pay for people to fold and stuff envelopes until he’s got it sorted where he and his family do it himself… People that fold and stuff circulars are paid around $20 per thousand… And it will cost $110 to bulk rate 1,000 envelopes… You’ve got a total overhead of $142 if you add in approximately $12 in 1,000 envelopes… Subtract that amount from the $600 he received, and you have a profit of $458… Not bad for a letter…
The nicest part of creating and running a co-op mailing business is that you may send out your own circulars or brochures in each envelope. You pack 12 distinct paying clients’ circulars or pamphlets while also including at least two of your own.
So, how can you get started in such a simple and lucrative business?
The easiest method is to create a 3 1/2 by 6-inch advertising coupon and include one with everything you ship out.
Another sure-fire way to get orders is to place a basic classified ad in as many major mail order periodicals as you can afford. This is how such an advertisement might appear:
COLLABORATIVE MAILING! Customers who are the best in
the nation. Only $50 per thousand dollars-
You supply the circulars, and we’ll mail them!
Po 99, Excello Mailing Services
20001 Washington, DC
There are a few things you should do to prepare for the orders you’ll be receiving…
Make sure you have a few individuals lined up/available to help you with the folding and stuffing of envelopes, as well as a bulk rate postal permit.
With those things out of the way, all you have to do now is drop off the circulars to be folded and packed into envelopes, and your return address may be rubber-stamped on the envelopes as they attach the mailing address labels as well as your bulk rate mail permit indicia, and you’re good to go.
You’ll be astonished at how quickly your revenues expand if you include a co-op mail advertising coupon with each piece of mail you send out, in addition to conventional advertising in most mail order publications. You could wish to expand your business to encompass your local region once you’ve gotten organized and sorted out all the problems in your system.
You may accomplish this by contacting local companies and professionals, or by hiring commissioned salespeople to do the selling for you. Most small companies want to send out frequent sale flyers or catalogs, so you or your salespeople should simply contact them and offer to do the work for them.
It will also be beneficial for you to connect with a good printer in your neighborhood. You may offer to have the circulars printed; you’ll earn a commission from the printer, and your mailing services will bring in a lot of money.
If you join up for only five different businesses in five different shopping locations, you could be making a lot of money in no time. If you multiply $50 per thousand by five stores, you get $250. And if you increase it by five different shopping locations, you’ll come up with a total of $1,250. If you can persuade all of these folks to use your services on a regular basis, say once a month, you’ll have a very acceptable monthly revenue that will keep you out of the poorhouse…
You should always include your co-op mail advertising coupon, as well as at least two of your own advertising circulars, whenever you send out mail. You’ll continue to get more business for your mailing services while also making money from whatever you’re selling on your advertising circulars if you do it this way.
As with any business, you would consider the beginning, the primary goal of the venture should be to keep you occupied and pay your obligations. Any firm you establish should be a “vehicle” for you to get wealthy. As a result, you’ll need to understand the business, but as soon as you can afford it, you should engage others to help you. To put it another way, this business is unique. Don’t get involved and devote your efforts to folding and filling.
Hire others to handle this task for you while you focus on expanding your business by reaching out to local individuals who might benefit from your services. Simultaneously, you should recruit a number of commission salespeople; the more individuals you have calling on prospects, the more money you’ll make and the faster your company will develop. Almost every city and hamlet in the country offers the option. I’ve shown you how to accomplish it, and now it’s up to you!
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