Online Bachelor's in Entertainment Management: An Introduction

(Last Updated On: April 23, 2023)

How to obtain an online Bachelors in Entertainment Management degree? In the entertainment, sports, and event management industries, the focus of entertainment management is on promotion, entrepreneurship, and associated commercial skills. Over 800,000 new jobs are anticipated to be created in the management sector overall between 2016 and 2026, according to the Bureau of Labor Statistics. Among the major occupational groupings, management positions also have the highest median yearly compensation. This article will give an overview of how you can start an online Bachelor’s in Entertainment Management.

Coursework in foundational business topics like marketing and finance is typically included in online undergraduate programs in entertainment management. Current trends in creative sectors including theater, film, music, and television may also be covered in courses. Public relations managers, event managers, event coordinators, and social media managers are among the business positions in the entertainment industry and a bachelor’s degree in entertainment management online is appropriate. A degree in this area could also be useful for business managers and agents who work with sports, entertainers, and artists.

Online entertainment management programs give working people who are also students flexibility. Graduates of web-based programs often have comparable possibilities for promotion since both follow rigorous curricula. The online format is also perfect for students who have to balance employment and school with extra responsibilities like a child or family care.

How much time does it take to complete an online Bachelor in Entertainment Management?

Programs for online bachelor’s degrees in entertainment business management often include 120–122 total credits. The typical program completion period for full-time students is two to four years.

What does a bachelor’s degree in entertainment management cost online?

A number of variables affect how much an online entertainment management degree will cost. State residency is a crucial factor to take into account because many schools and institutions charge more for out-of-state students. Some institutions, however, impose a set tuition fee for all online learners, regardless of residence. Another important cost is technology expenses, which sometimes only apply to students who attend classes online rather than in person.

An online bachelor’s in entertainment business management normally costs between $330 and $470 per credit. Tuition costs for students should range from $40,000 to $57,000.

Status of accreditation

is among the most crucial factors for potential students. The U.S. Department of Education-approved organizations accredit colleges and universities in the country; the accrediting procedure includes a thorough evaluation of a school’s academic offerings and student support services.

The transferability of course credits and a student’s eligibility for federal financial assistance are both impacted by a school’s accreditation, so prospective students should confirm that the institution delivering the program has received national or regional accreditation.

Work at a distance

The majority of online bachelor’s degree programs in entertainment business management provide courses in finance, accounting, marketing, and human resources, among other topics connected to company management and administration. Another popular course topic is business law, which examines concerns with contracts, agreements, and intellectual property.

For students majoring in entertainment management, events management is typically a focus. These courses include techniques and plans for planning, organizing, and coordinating events for various target markets. Other courses examine consumer reporting and data analysis methods utilized in the entertainment sector.

Foundational coursework in other subjects, such as statistics and English writing, may also be included in this degree program.

Capstone activity

A capstone project could be included in certain online degrees in entertainment business management. Students create and complete an extensive project that is connected to their area of study by drawing on the information and abilities they have acquired from prior coursework. Typically, the program’s final phases are when the capstone project is finished.

Practicum or internship

Some online degree programs in entertainment business management allow students to perform at least one practicum or internship under the guidance of an entertainment industry expert in a setting that is relevant to sports, entertainment, or events.

Students get the chance to watch working experts in the field and apply the ideas and concepts they have learned in the classroom to actual circumstances thanks to this practical experience.

Professional organizations for the entertainment industry

Both recent graduates and students pursuing an online bachelor’s in entertainment management can benefit from the wealth of resources offered by professional organizations. Access to online journals and trade periodicals, chances for professional growth, job postings, and in-person networking events are typical advantages of membership. The following lists three professional organizations for anyone working in entertainment management.

a. The Events Industry Council

EIC is a group of 33 member companies that employ more than 100,000 people to organize conferences, trade shows, and other events. Along with a CMP health care subspecialty certificate, the council provides the certified meeting professional credential. The Green Meeting Industry Council, which supports sustainability in the event planning sector, is furthermore hosted by the EIC.

b. Public Relations Society of America

PRSA, which represents professionals in sports and entertainment public relations, offers networking opportunities, seminars, and other tools. Candidates with a bachelor’s in entertainment management and less than one year of experience can become associate members at a discounted charge of $115 each year, and PR certificates are available for college seniors and recent grads.

c. International Artist Managers’ Association

The British Association of Concert Agents founded the International Artist Managers’ Association (IAMA) in 1954 to represent individuals who manage classical performers. Legal assistance, frequent newsletters, book discounts, seminars, and an international young artist program are all provided by the group. Candidates must have at least two references from member businesses to be eligible for full or affiliate memberships, which are given.

Courses, for examples

Business in the entertainment and media industries
Entertainment market research
Entertainment contracts and licensing
Business of event management
Business Accounting
Macroeconomics

Employment Prospects and Pay for Graduates

Depending on the employment title, graduates with an online bachelor’s in entertainment management have varying job prospects. Between 2016 and 2026, the BLS predicts faster-than-average job growth for a few occupations, including meeting, convention, and event planners as well as managers of public relations and fundraising.

Agents and business managers for artists, entertainers, and athletes are just a few occupations that are associated with average job growth. The number of employees in this field is expected to increase by 900 between 2016 and 2026, or 5%.

How useful is a bachelor’s degree in entertainment management?

Students who get a bachelor’s degree in entertainment management online will be prepared for jobs in the entertainment sector that include representation, such as public relations managers, social media managers, and agents and business managers of performers, sports, and artists. Event managers and coordinators are two other professions.

Agent and business manager of artists, performers, and athletes: Individuals in the entertainment and sports sectors are represented and promoted by agents and business managers who also handle contract negotiations and other business-related tasks on behalf of their clients. A bachelor’s degree is seen to be the bare minimum for these positions in terms of education.

Event coordinator: Weddings, corporate conferences, charity events, and trade exhibitions are just a few of the events that event organizers plan. They oversee all event-related logistics, such as food, décor, and venue management, and they often meet with customers to make sure that logistics are upheld. It can be ideal to get a bachelor’s degree.

Event Manager: Manage schedules, personnel, and other organizational requirements for conferences and other events as an event manager. They may also be in charge of promoting their events. They need to keep current records for various vendors and orders. Typically, a bachelor’s degree in business, marketing, or communications is needed.

Public relations manager: Public relations managers are in charge of preserving the goodwill of the organizations they represent in the public eye. They may also be expected to manage social media presence for their employer. They arrange campaigns and other initiatives to raise awareness of their clients. The majority of PR directors hold bachelor’s degrees.

Social media managers: These experts manage online content for various clients, such as social media pages and websites. They frequently supervise marketing efforts intended to increase brand recognition and sometimes also fresh creative material. Typically, social media managers require a bachelor’s degree in marketing or communications.

Registration and certification

There are professional certificates available for certain entertainment management positions. For instance, associations like PRSA or the International Association of Business Communicators provide certification programs for public relations managers. Event, meeting, and convention planners have the option of pursuing the CMP certification through the EIC.

Online Bachelor’s in Entertainment Management: An Introduction

How much time does it take to complete an online Bachelor in Entertainment Management?